The secretary of Tourism, Josefina Rodríguez, announced that Mexico broke four tourism records during the first quarter of the year. During the morning press conference, the official highlighted that from January to March there was a greater presence of tourists compared to 2025, which was reflected in a greater economic impact.
The first record held by the government of Mexico In tourist terms, it was the arrival of tourists, with Spaniards standing out as the main visitors. During the month of March 2026, Mexico received 9.37 million international visitorswhich represents a 11.9% more than in the same month of 2025.
Of these, 4.49 million were international tourists who spent the night in the country, an increase in 7%. In the cruise segment, they arrived 1.3 million passengersthat is, a 14.9% more than the previous year, while the economic benefit associated with this item reached 113.82 million dollars, 17.7% more than in March 2025.
“Something that our president has asked us and on her instructions we are working with the different shipping companies: increase spending, as I told you the previous morning, in consumption outside when the cruises in our ports come down,” the official added during her participation.
From January to March, the total number of international visitors amounted to 26 millionwhile 12.66 million of international tourists spent the night in Mexico. The economic spill In this period it exceeded 10,287 million dollarsregistering a growth of 0.2%. Cruise passengers added 3.63 million and the economic benefit from cruise passengers reached 317 million dollars.
He flow of Spanish visitors registered a notable increase of 34% compared to the previous year, ranking as one of the most relevant data in the tourism field. This growth reflects the general dynamism of the European market, which also reported sustained increases from countries such as Colombia (23%), Italy (17%), United Kingdom (16.4%), France (15.5%), Canada (9.6%) and Brazil (9.6%), according to what was presented by the Secretary of Tourism.
For its part, the Asian market showed signs of recovery, with a 6.2% increase in the arrival of tourists from South Korea. These figures confirm a trend of diversification in the origin of international visitors arriving in Mexico.
According to Rodriguezthe federal administration has prioritized the diversification of tourism markets as one of its main strategies. The objective is to strengthen the promotion of Mexico in regions beyond the traditional US market, betting on a more balanced and robust international presence.
The recent balance shows that market diversification is beginning to bear fruit. The country is consolidating itself as an attractive destination for travelers from different latitudes, which helps mitigate risks associated with concentration in a single market and favors the stability of the sector.
