Christmas renting has gained momentum in recent years, especially during the end of year season, as an option for those looking to enjoy products and experiences without the financial commitment of a definitive purchase.
Christmas renting is a consumption model that allows consumersrent products or services during the holiday season instead of buying them. This model also aligns with more responsible and sustainable consumer trends, allowing us to reduce waste of products that are only used at this time of year.
This phenomenon, which allows consumers to rent goods such as vehicles, electronic equipment, and even luxury items, has grown in an economic context marked by increasing costs and the desire to access high-quality products and services without the weight of the initial investment.
According to Gregorio Gandini, director of Gandini Analysis, renting has been driven mainly by “the costs, but also the possibility of achieving experiences or using different, uncommon products.”
This consumption model has modified purchasing dynamics, especially during Christmas, when emotions play a key role in purchasing decisions.
Gandini explains that “renting can increase consumption since it is driven by those emotional purchases typical of this season,” allowing consumers to access products that might otherwise be out of reach.
However, renting is also related to the concept of circular economy, although with nuances. In principle, this business model could contribute to sustainability by allowing the use of products for a certain period, thus reducing the waste of resources.
But, as Gandini points out, “in the case of the circular economy it is not very clear, because although on the one hand it could favor it by reducing the waste of many products, It can also increase the consumption of other goods and services that were not used before,” which could increase, in some cases, the demand for new products.
Thus, Christmas renting is presented as an interesting alternative in a context of high costs and emotional consumption, but it also poses challenges in terms of sustainability and conscious consumption.
