More than five million dollars in just one weekend: that is the sum that Westcol managed to raise with the event Stream Fighters 4setting an unprecedented record for a Latin American content creator.
The event, held at Medplus Coliseum in Bogotá and broadcast exclusively through its Kick channelattracting more than four million online viewers and more than twelve thousand in-person attendees, marking a before and after in the entertainment industry. streaming and digital entertainment.
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The total collection, which exceeds 19,430 million Colombian pesos, came from a combination of sources that reflect the diversification of business models in the sector.
Ticket sales alone generated USD 1.5 million -around 5,829,000,000 pesos- while official sponsorships and allied brands, including betting houses such as Stake, energy drinks and digital platforms, contributed another two million dollars ($7,772,000,000).
Added to this were about 1 million additional funds from advertising agreements with Stake and Kick, the platforms responsible for the exclusive transmission of the eventwhich amplified Westcol’s visibility on a global scale.
In addition, virality on social networks, mentions and cross-campaigns contributed to the final figure easily exceeding five million dollars, although the exact breakdown of this additional income was not specified.
The impact of Stream Fighters 4 It was not limited to the economic. Westcol doubled its own audience record, going from 1.4 million to more than four million viewers kick, and demonstrated that it is possible to organize large-scale shows without depending on traditional television networks.
The magnitude of the event and the public response demonstrated the potential of Latin content creators to lead projects of international scope and generate million-dollar income through digital platforms.
The public’s reaction was enthusiastic, both in the venue and on social media, although the outcome of the last fight left a bittersweet taste due to a rudeness that did not go unnoticed. Despite this detail, the event established itself as a benchmark for the industry and for those looking for new ways to connect with mass audiences.
Thus things, the Stream Fighters 4 redefined the limits of streaming in Latin America and transformed a night of digital entertainment into a golden opportunity for Westcol and its community.
Consolidating itself as one of the streamer most viewed in Latin America, Luis Villa’s growth on different digital platforms has been highlighted by the magnitude of his audience and the reach of his broadcasts, especially in Kickwhere he has positioned himself among the most influential content creators for Spanish-speaking audiences.
According to the most recent data, 2.5 million people follow his account on Instagram, while on Twitch his community exceeds 1.4 million followers. The Kick and YouTube platforms have, respectively, more than 783,000 and 818,000 followersand its presence on Twitter maintains a base of 575,000 users, being the lowest in audience.
Although he maintains his activity on YouTube, his main presence is on Kick, where he broadcasts daily. “I have made many followers who are now part of my family. I have known them since they were just going to school. The community has grown, before we were all very fast-paced. Today we are still close, but with our feet on the ground,” he said in an interview with Infobae Tecno.
