Apple Inc. After two decades of rejecting the idea, he presented a MacBook Completely renewed Pro that includes a touch screen, thus adding to its flagship laptop a feature that has become essential in the personal computer sector.
The thinner and much lighter device is available in 14- and 16-inch sizes and is also the first Mac with OLED—short for “organic light-emitting diode”—a display technology used in the latest iPhone, iPad and other devices. Apple. In addition, it is the first Mac with “Dynamic Island”, the screen element that iPhone users are already familiar with.
The computer features a redesigned, touch-optimized interface and is offered with the M5 Pro and M5 Max chips. The 14-inch version starts at US$2,899, while the 16-inch model starts at US$3,399.
Johny Srouji, hardware director Applecalled the new team “a monumental step forward for the Mac“The new executive director, John Ternuswho took over from cook last month, he introduced the device on stage.
Customers have been pressuring the company for years to adopt touch screens, which grew in popularity with the iPhone, iPad and Apple Watch. But Apple had to overcome deep-rooted opposition that persisted for almost two decades.
The co-founder Steve Jobs He harshly criticized touch Macs in the latter stages of his career, once calling them “ergonomically terrible.” Tim Cookits successor, claimed that combining a laptop and a tablet would be like merging a refrigerator and a toaster. Other company executives laughed at the idea in interviews.
But cook and Ternus became advocates of abandoning the orthodoxy of the past and adopting a touch screen on the MacBook Pro about four years ago, as reported BloombergNews. The expectation is to give a new impulse to the Mac and increase revenue with higher prices, backed by higher-end features.
BloombergNews first reported in January 2023 about plans to Apple to add touch screens to the MacBook Pro and later detailed the new screens, software interface, processors, pricing and design changes.
Earlier this week, Apple launched a new low-end MacBook Pro with an M6 chip and a 14-inch screen, an updated iMac and a renewed iPad mini with an Oled screen and a higher price. These launches crown a year of great news for Applewhich put the “iPhone Duo” on sale last Friday.
