YouTube has acquired unprecedented importance in the modern world and at the time became a phenomenon that revolutionized the way in which audiovisual content is consumed.
Before its existence, access to this type of clips was limited to traditional television channels and big-budget productions, however, YouTube has allowed anyone with a camera and an internet connection to make and share their own clips, which has benefited the emergence of a wide number of channels that provide everything from educational to entertainment content.
The platform has also functioned as a springboard for emerging artistsmusicians, comedians and independent filmmakers, who have found a global audience on YouTube and the possibility of obtaining recognition without going through the traditional channels of the entertainment industry.
YouTube has a presence in 104 countries and is available in 80 languages, which has led it to become the digital video library largest and proof of this is that more than 500 hours of content are uploaded to it every minute, 5 billion videos are viewed per day and profits are estimated at 15 billion dollars per quarter.
Given these figures, it could be somewhat difficult to miss the news or the clips that are the most popular, which is why YouTube has had various lists since 2018 where you can consult the most listened to artists, the most viewed videos and what the tendencies of the day in real time.
1. Fool (Official Video)Artist/channel: Ryan Castro
2. EMHDMArtist/channel: Blessd
3. The Benefit Of The DoubtArtist/channel: Grupo Firme
4. IdyllArtist/channel: Ritmo Fest
5. GOArtist/channel: BLACKPINK
6. KRIS R ROA – PASSION AND S3XO (OFFICIAL VIDEO)Artist/channel: Kris R.
7. CHÉVERE (premium_remix)Artist/channel: ARIA VEGA and Ryan Castro
8. One HealsArtist/channel: Esteban Rojas and Pirlo
9. With the HeartArtist/channel: Yeison Jimenez and Maluma
10. You Don’t Cry For MenArtist/channel: Jenny Lopez
The platform of YouTube has remained among the most popular despite the diversification of options for consuming videos and music. Users use it to see music videostutorials and even news. Regarding the artists who saw the most this 2023in first place was Karol G and Shakira with TQG; in second place Joaquin Guiller, Maycol Rosero, Beren with No Sufriré Por Nadie; Next, Yng Lvcas and Peso Pluma with the video clip for La Bebe.
The platform has also witnessed the growing popularity of content creators Latin Americans throughout 2023. Among them, the Uruguayan influencer stands out Fede Vigevaniwho has established himself as one of the most viewed youtubers in Colombia.
Vigevani’s content is characterized by its versatility, ranging from vlogs, challenges, to hidden camera pranks. Another creator who has attracted attention in the region is the American MrBeastknown for its challenges and giveaways. Despite being a content creator that is not Spanish speaking, MrBeast has managed to transcend language barriers and has positioned itself among the most viewed in Colombia.
These creators join Alfredo Larin, Ian Lucas, Ami Rodríguez and as “revelation of the year”: Alextis, The Donato, Albertisment, Amara Que Linda and DeGoBooM. These creators have shown that it is possible to reach a large audience outside their countries of origin, while promoting the Spanish language on the platform, where Spanish-speaking communities continue to grow and consume content.
While in the most popular videosthey showed that they are more interested in entertainment and news. The most streamed were: Rihanna’s FULL Apple Music Super Bowl LVII Halftime Show; IT’S THE LAW: Don’t even think about doing the TECHNICAL-MECHANICAL test without knowing this $$$; $1 vs $500,000 Plane Ticket! – $1 vs $500,000 Plane Ticket!; The Juanpis Live Show – Interview with F***s News and Millonarios 1 (3) vs Nacional 1 (2) – The ‘Ambassador’ makes history by winning star 16.
