Apple’s actions are showing signs of life after fighting for most than 2025as the risks related to the tariffs that have weighed over the company begin to decrease.
The actions of the technological giant entered August with a 17% drop so far this year, due in part to the concern for the impact of the wide taxes of President Donald Trump, which cost the company US $ 800 million only in its third fiscal quarter. The US president has long criticized Apple for his dependence on foreign production partners, even threatening to impose tariffs on the company if he did not manufacture his iPhones in the United States.
Subsequently, at an event at the Oval office on August 6, Apple executive director Tim Cook, promised to invest US $ 100,000 million in manufacturing in the United States. In addition to the extension of the long -standing agreement of the iPhone manufacturer with the glass supplier Corning Inc., it was considered that the risk of additional Trump tariffs decreased, and the shares took off, rising 8.7 % in August, heading to its best month since June 2024. The actions fell 0.7 % on Tuesday.
“The panorama is much clearer from the tariff point of view”Said George Cipolloni, a veteran portfolio manager. Apple “was in Trump’s sights, but Cook got rid of him and now it seems that he is no longer, which eliminates an obstacle.”
It has been a strange streak for Apple. The action has been a constant winner for years, with an increase of more than 240% between 2020 and 2024, which places it between 20 with the best performance of the Nasdaq 100 index, with a strong technological presence. But this year it has been different. Even with their August streak, the shares continue with a 10% drop in 2025, which places them among the worst performance of the reference index.
In addition to tariffs, the company faces skepticism about its artificial intelligence plans and slow sales growth. The actions also remain relatively expensive. Even with this year’s sales wave, they quote 29 times the projected profits, a premium with respect to its average of the last decade of 21 times and to the multiple of the Nasdaq 100 of 27.
However, trust is clearly improving. At the end of last month, Apple reported its quarterly revenue growth faster in more than three years, driven by its iPhone business and its strength in the Chinese market.
AI strategy
More importantly, the Cupertino -based company, California, is working on a renewed AI strategy that will include robots, a realistic version of its Siri digital assistant and a smart speaker with screen, according to Bloomberg News two weeks ago. It is also said that it is in preliminary conversations about the use of Google Gemini for Siri.
“It seems that many concerns have dissipated, thanks to Apple’s good prospects, the improvement of the tariff situation and the company’s greatest seriousness with respect to AI”said Irene Tunkel, American Variable Income Strategist BCA Research. “All these positive aspects followed one after another, which can further boost actions. I think the impulse is just beginning.” Wall Street estimates for Apple profits in 2026 have increased 2.1% during the last month, and income projections have risen 2.9%, according to data compiled by Bloomberg.
Another great risk for Apple persists: a lawsuit filed by the Department of Justice against Alphabet that threatens US $ 20,000 million in annual revenues that Apple obtains from Google under an exclusive search agreement. Judge Amit Mehta, from the US District Court, is expected to be in Washington, issue a sentence this month.
Despite the improvement in trust, Wall Street continues to show much less enthusiasm for Apple than for its peers of great capitalization. Less than 60% of the analysts that Bloomberg follows recommend buying their shares, the seconder percentage among the so -called Magnificent seven, surpassing Tesla Inc.
“It’s hard to say that Apple is cheap, but a lot of technology seems face, and Apple is an example of quality.”Said BCA Tunkel. “If companies like Nvidia take a break, Apple is a natural place for investors to rotate.”
