The twelfth edition of the campaign Woman’s Hands of the Rossi Foundation brought together prominent plastic artists and renowned photographers to make prevention and self-care visible as central axes in the fight against breast cancer.
The initiative, under the motto “The Beauty of Taking Care of Ourselves”is presented within the framework of the World Breast Cancer Prevention and Awareness Daywhich is commemorated tomorrow, October 19.
Since its beginning, Woman’s Hands It is presented as a space where solidarity and creativity promote collective consciousness. In this edition, the campaign brought together 15 Argentine plastic artists, portrayed by 14 experienced photographers, with the purpose of using photographic art as a vehicle for social reflection and an incentive for early diagnosis.
The participating artists lent their image and their gaze to be photographed by prominent photographers. The project is made up of portraits, in which photography constitutes an invitation to reflect, look inward and transform reality from the image.
In the spirit of the campaign, art appears as a language to generate preventive awareness and the objective is “inspire women to be proactive with their health and also to support those facing this disease,” promoting prevention “from a creative and collective approach” and “breaking stereotypes.” All the artists and photographers donated their work to collaborate for this purpose.
The current edition gives prominence to pink color as a symbol of the initiative. Pink paint becomes the element that unites all artists and photographers, becoming a shared language and a sign of identity that runs through the portraits. Each artist incorporates color from their own visual universe, redefining it as a symbol of life, energy and consciousness.
The photographers, from their lenses, accompanied this gesture with a sensitive and contemporary look, capturing the essence of each portrait and of those who participated in this proposal. The promoters of the campaign pointed out that the articulation between painting and the photographic gaze reinforces the idea that art can inspire care and early health actions.
María Claudia Pedrayes, producer of the campaign, expressed: “Every year we look for a new way to talk about care. In this edition, we choose art as a language, because there is no gesture more beautiful or more powerful than taking care of yourself. This campaign is an invitation to stop, look at ourselves and understand that taking care of yourself is also a way of loving”.
Below is the list of plastic artists portrayed and the photographers behind each image:
- Amalia Amoedo de Lafuente by Federico De Bartolo
- Adriana Bustos by Bruno Nogueira
- Ana Tiscornia by Jarrett Christian
- Delia Cancela by Tadeo Jones
- Nicola Costantino by Alejandro Calderone Caviglia
- Febe Defelipe by Matias Salgado
- Jacinta Grondona by Ioanna Menendez
- Graciela “Gachi” Hasper by Lucia Bonells
- Karina El Azem by Marcelo Cepeda
- Matilde Marín by Claudio Larrea
- Liliana Porter by Jarrett Christian
- Paula Cahen D’Anvers by Christian Beliera
- Silvina Benguria by Alejandro Palacios
- Jessica Trosman by Martin Pisotti
- Paola Vega by Martin Traynor
The artists portrayed represent different trajectories and visual languages in the field of contemporary Argentine art. The participating photographers, for their part, present diverse approaches between editorial, artistic and advertising photography.
The campaign highlights the value of prevention and self-care, and the medical message is central to the proposal. As explained by the Rossi Foundation, 95% of breast cancer cases can be cured if detected in early stages. He breast self-examination It is not a formal screening method, but it helps women know their body and be attentive to symptoms such as nodules, asymmetries or changes in the skin.
The baseline mammography It is usually performed around the age of 35 and is then strongly recommended. annually from 40. For young women, breast ultrasound and magnetic resonance imaging are suggested in special cases indicated by the specialist. In addition, following a healthy diet, practicing physical activity and controlling alcohol consumption and weight contribute to reducing the risk.
Agustina Rossidirector of the Rossi Foundation, remarked: “The hands of these women represent the hands of all women, seeking to mobilize consciousness and forming the idea that each one is unique and unrepeatable, but that in the face of the possibility of contracting breast cancer we all become equal.”
Woman’s Handssaid its inspirers, is a campaign committed to making visible and accompanying the prevention of breast cancer through the strength of photography and the expression of Argentine artists.
Amalia Amoedo de Lafuente: She is an Argentine visual artist and philanthropist. His work encompasses video, painting, sculpture and installation, with exhibitions in spaces such as the Recoleta Cultural Center, Fundación Proa and international museums. She founded the Ama Amoedo Foundation and is recognized for its support of contemporary art.
Adriana Bustos: Born in Bahía Blanca. Visual artist, graduated in Fine Arts and Psychology from the National University of Córdoba. He works with drawing, photography, video and installation, exploring colonialism, censorship and power structures. He participated in international biennials and his work integrates collections such as the Reina Sofía Museum and the MALBA.
Ana Tiscornia: Uruguayan, based in New York. His practice encompasses drawing, painting, photography, film and sculpture. It reflects on memory, architecture and identity, with a visual language of formal rigor and conceptual charge. He has represented his country in biennials in Havana and Lima.
Delia Cancela: A central figure of the Argentine avant-garde of the sixties. From the Di Tella Institute he merged art, fashion and performance. His work, marked by color and humor, was exhibited in museums such as the Victoria & Albert Museum and the Reina Sofía.
Nicola Costantino: Artist born in Rosario, international reference. His work explores the body, desire and power through sculpture, installation and video. He participated in the 55th Venice Biennale and exhibited in museums in America, Europe and Asia.
Febe Defelipe: Artist from Buenos Aires who integrates painting, objects and textiles. It reinterprets popular materials and symbols with a vibrant and colorful approach, connecting popular culture and collective memory. Her work has been distinguished and exhibited in national and international exhibitions.
Jacinta Grondona: From Buenos Aires, he develops projects that cross sculpture, textile screen printing and site-specific. It explores supports, objects and prints, building bridges between art, design and fashion, and consolidating its own language based on materiality.
Graciela “Gachi” Hasper: Painter, muralist and installer, she works with color, movement and geometry. He has held large-scale individual and public exhibitions in Argentina and abroad. She was a scholarship recipient from the Antorchas Foundation and an academic from the National Academy of Fine Arts.
Karina El Azem: National Professor of Painting and multidisciplinary artist. He experiments with ornaments and symbols, with a work present in collections such as MALBA. He participated in biennials such as Bienalsur and Curitiba, and has received international recognition.
Matilde Marin: Artist and academic trained in engraving, photography and video. It focuses on landscape, memory and environmental problems. She was a member of Group Six and was president of the National Academy of Fine Arts. His work is part of collections in America and Europe.
Liliana Porter: Born in 1941 and based in New York. He is dedicated to engraving, painting, photography and video. He explores the relationship between representation and reality, and his work is part of collections such as the MoMA, the MALBA and the Reina Sofía.
Paula Cahen D’Anvers: In addition to her activity as a women’s clothing designer, she cultivates her role as a visual artist. His work is characterized by organic and fluid forms that evoke an expanded microscopic universe that suggests the fragility and persistence of life.
Silvina Benguria: Painter born in Buenos Aires. His work explores worlds full of color, humor and irony, with fantastic characters and scenes. He lived in Rome and exhibited in museums in Argentina, America and Europe.
Jessica Trosman: Designer and artist, recognized for her career in fashion and experimentation with textiles and sculpture. He founded his eponymous brand and collaborates with international brands. Addresses art from transformation and materiality.
Paola Vega: Graduate in History and visual artist. His production combines abstraction and cultural memory, with individual and group exhibitions in national and international galleries and museums, and a focus on painting and cultural management.
Federico De Bartolo: Photographer with more than three decades of experience. He is editor-in-chief at Caras Magazine and specializes in editorial portraiture, fashion and advertising photography.
Bruno Nogueira: Known as Bruno Ilusorio, fashion photographer and editorial born in Uruguay. His work stands out for its color, freedom and emotional sensitivity.
Jarrett Christian: Artist and photographer based in New York. He works on portraiture, drawing and painting, exploring the relationship between image, memory and popular culture.
Tadeo Jones: Editorial photographer at ¡HOLA! Magazine Argentina. It combines a sensitive and contemporary look, and covered festivals and cultural events in the country.
Alejandro Calderone Caviglia: Argentine photographer with more than four decades in the field. He specializes in photojournalism and portraiture, and developed his career in graphic media and teaching.
Matias Salgado: Photographer and documentary filmmaker trained in film and photojournalism. He participates in national and international exhibitions and his work includes press, portraiture and documentary.
Ioanna Menendez: Argentine photographer, artist and poet. He explores light, the body and emotion, moving between technical precision and poetic search in portraiture.
Lucia Bonells: Photographer specialized in portraits. Her practice focuses on naturalness and authenticity, collaborating with contemporary art galleries in Argentina.
Marcelo Cepeda: Director and audiovisual producer, focused on portraiture and editorial projects. His work balances technique and sensitivity, and combines experiences between artistic and advertising photography.
Claudio Larrea: Photographer and art director. He worked in magazines such as Rolling Stone and Cosmopolitan, received international awards and his work was exhibited in museums and galleries in Argentina and Europe.
Christian Beliera: Argentine photographer with experience in editorial portraiture, fashion, and entertainment and showbiz characters.
Alejandro Palacios: Photographer specialized in scenic, musical and theatrical portraits. His work accompanies productions by artists and companies from Argentina and Spain.
Martin Pisotti: Argentine photographer with a focus on everyday life, spontaneity and portraiture, both in fashion, advertising and music.
Martin Traynor: Photographer specialized in fashion, portrait and advertising. His style combines elegance, technique and connection with the identity of each sitter, collaborating with renowned magazines and designers.
