Tesla Inc. is in a sales crisis, with the deliveries of its electric vehicles on its way to decrease for the second consecutive year. Elon Musk, executive director, He has warned that some difficult quarters could be presented for the company due to the loss of purchase incentives in the US.
Musk has contributed to Tesla’s problems. Its polarizing policies have distanced cars buyers in the main marketsand customers have not yet returned to the dealers after their withdrawal from their activities in Washington and their public confrontation with President Donald Trump.
But Tesla’s problems are deeper than the negative reaction of consumers in recent months. While the car manufacturer has renewed its most popular model, Model and has not yet presented a new and more affordable vehicle to revitalize its range. It is expected that a more economical model will reach the market at the end of this year, although it may not be so novel, since Musk has said that Model and. A selection of such limited vehicles has left Tesla vulnerable to competition, especially China.
The stock market capitalization of Tesla, close to a billion dollars, suggests that investors remain optimistic. The value they attribute to the company is increasingly based on Musk’s vision of a future full of humanoid autonomous vehicles, instead of the electric vehicles driven by the present.
What happened to Tesla’s sales?
Deliveries reached their lowest level in almost three years during the first quarter. The fall was due in part to the Redesign of the Model and, since Tesla stopped production in all its assembly plants to re -requipate the production lines of the renewed SUV.
The company had the model and improved to boost sales in the second quarter. However, total deliveries decreased by 13 % compared to the previous year, which contradicted Musk’s statement in mid -May that sales had already improved.
According to Musk himself, Europe is the weakest market of the company. From January to July, the number of new teslas enrolled in the region collapsed more than a year -on -year third, according to the European Association of Automobile Manufacturers, even with the expansion of the market in general. Sales of battery electric vehicles throughout the industry in Europe increased 26 %. Tesla’s difficulties continued in August, with a strong fall in sales in Germany, France and Denmark, among other countries.
Tesla’s difficulties have opened an opportunity door for their rival byd. The Chinese car manufacturer sold more totally electric cars in Europe than Tesla for the first time in April, in which an analyst described as a decisive moment. Some predict that Byd will surpass Tesla worldwide throughout the year, and that without counting that the ByD are available in the local Tesla market, United States.
Cox Automotive estimates that the sales of Tesla vehicles in the US. 11 % fell in the first semester. Tesla remains the best -selling electric vehicle brand in the US But its participation in electric car sales has been reduced from more than 75 % in 2022 to less than 50 % in 2024according to Kelley Blue Book, owned by COX.
In China, the world’s largest electric vehicle market, Tesla’s shipments from its Shanghai plant (allocated to national and export customers) decreased year -on -year in seven of the first eight months of 2025, according to the Chinese passenger car association.
