After hydrocarbons (more than US $ 40 million), agribusiness was consolidated as the second most important export sector Peruvians to France with US $ 35 million between January and May 2025, reaching a 30% participation, the Association of Exporters (ADEX) reported.
According to figures from the Adex Data Trade intelligence system, this amount (US $ 35 million) experienced A growth of 21% compared to the same period of 2024 (US $ 29 million), which shows the interest of the Gallic market in these products.
The leaders were fresh mangoes (US $ 6 million), asparagus (US $ 4 million), passion fruit juice (US $ 3 million), palmitos (US $ 3 million) and processed mangoes (US $ 2 million). They completed the top ten the fats and vegetable oils, artichokes, avocados, other fruits without cooked or cooked in water or steam and quinoa.
Difficult market where Peru makes its way
In the opinion of Senior Strategic Sourcing Manager of the French Supermarket Intemrché and Graduate of Adex School, Piero Carrera Huamán, Consumers in this country have habits that local companies must understand in order to achieve sustained insertion.
“They are very closed to new products, they have a strong nationalism. They prefer to buy French quinoa and strongly protect their local industry”, He explained.
In addition, he continued – they value traceability, so when their represented carries out the bidding processes, use specific tools to verify it. Suppliers must demonstrate that they can comply with the requested standards as customers check each label and certification.
He added that the national offer arouses great interest in French buyers, especially for the possibility of knowing their origin. “They love to see the raw material in the field, such as blueberry and artichoke plantations, something rare there,” he said.
In that sense, He warned that those who decide to export to that country must be willing to travel the second mile, since the French market is very meticulous.
Potential for admission to France by products
Carrera Huamán commented that Peru has great potential in products such as blueberries, avocados, asparagus and fan shells, the latter, highly demanded in December by the Christmas holidays. “Intemarché has Peruvian suppliers of these foods,” he said.
However, he mentioned that they face strong international competition. “In asparagus competes with China; in avocado with Colombia; and in others with nations such as Mexico. That is why it is essential that Peruvian companies implement effective strategies both in prices and costs in order to stay competitive, ”he noted.
He recommended that exporters perform an exhaustive analysis of the country they wish to enter. An alternative is to rely from institutions such as ADEX or Promperú To facilitate the transition from the idea to reality, since they have the necessary knowledge and experience on the functioning of foreign markets.
“It is crucial to know the product well and, above all, be clear how much it can be negotiated. The greatest error of exporters is not to know the costs. The most important thing in a negotiation is to listen first and answer later, ”he concluded.
It should be noted that Intemché is one of the main supermarket chains in France. Founded in 1969, it is part of the Les Mousquetaires Group, one of the largest retail distribution groups in the country.
