Sometimes companies prefer to be talked about badly rather than not talked about at all. Or they try to make noise by causing controversy, with controversial campaigns — tell that to American Eagle and its ‘great jeans’ with Sydney Sweeney; or, more recently, the manufacturer of the forklift used in the Louvre Museum robbery—or ‘prohibited’ products. This is what the American beer company has done now Samuel Adamswhich has attracted the attention of the industry and consumers with its product, Utopias 2025a beer with 30% alcohol, a level well above the usual level for this drink (which is usually around 5%) and which has caused its ban in 15 states in the country.
As reported by the media The Sunthe territories where the marketing of this drink is banned include Alabama, Arkansas, Georgia, Idaho, Missouri, Mississippi, Montana, New Hampshire, North Carolina, Oklahoma, Oregon, South Carolina, Utah, Vermont and West Virginia.
Each edition of Utopias hits the market only every two years, and in very limited quantities, making it an object of desire for collectors. The bottle, manually packaged in numbered ceramic containers, has a price of $240, comparable to that of prestigious collectible wines.
Samuel Adams CEO Jim Koch himself explained the background of the Utopias project, emphasizing the experimental and artisanal nature of the beer: “When we began the Utopias journey, more than 30 years ago, we set out to explore the limits of what beer could be. 30% alcohol content It is a notable milestone, not only for the figure itself, but for what it represents: the tireless pursuit of uncompromising craftsmanship. “Each vintage, barrel and bottle reflects decades of experimentation, innovation and collaboration, offering a truly unparalleled experience, worthy of collection, memorable and worth the wait,” he told The Sun.
The uniqueness of Utopias is not limited to its alcoholic volume. Its passage through barrels of whiskey, cognac, scotch, Irish whiskey, ruby port, amarone and white port provides a “remarkable aromatic complexity,” adds the CEO. According to Samuel Adams’ description, the beer features “notes of toasted oak, warm vanilla and intense fruity depth, with a delicate honey sweetness.” The brewery does not detail the points of sale, which contributes to its aura of an exclusive object: “It’s hard to find. Good luck”.
However, this product is not even close to the strongest beer in the world: Beithir Firewith 75% alcohol, higher than most whiskeys and other spirits.
Brewed in the United Kingdom by the 88 Brewery of Edinburgh, Beithir Fire is presented in bottles of almost 50 euros with a ‘danger’ warning on its yellow label, which recommends not consuming more than 35 milliliters on a single occasion, less than a double shot. The longevity of the product is equally notable: the label indicates a 100-year expiration date, which probably makes it the beer with the longest shelf life globally.
