Steren took a new step in its international strategy by adding a second point of sale in the Peruvian market, a movement that consolidates its commitment to South America. The firm, with a history of several decades and an extensive commercial network in Mexico and other countries in the region, sees Peru as a key territory to expand its technological offer and connect with more consumers.
With a electronics-oriented catalog for everyday use and intelligent solutions, the company seeks to position itself in an area where the demand for modern devices continues to rise. This expansion is also part of a larger plan that aims to replicate its business model in different Latin American markets.
The second Steren store in the country it opened its doors in Mall Aventura Santa Anitaon Av. Carretera Central No. 111. The space, measuring 110 square meters, complements its initial presence in Mall del Sur and strengthens its arrival in Lima Este with an offer focused on security, connectivity and equipment for everyday life.
He portfolio This headquarters includes professional intercom radios, safes, video intercoms, counters and bill detectors. It also includes alarms, sirens, speakers, Bluetooth speakers, boom boxes, power banks and various connectivity accessories. With this assortment, the brand serves both those seeking to reinforce home or business security and users interested in entertainment equipment and functional solutions.
Carlos M. Arnillas, Country Manager of Sterencelebrated the progress of the brand in the country and pointed out the pace of expansion they have been sustaining. “Yesterday we opened the second Steren Solutions store in Peru, this time in the Shopping Center Mall Aventura Santa Anita“To this he added that “it is our second opening in less than 40 days, reflecting in practice all the effort and passion that this entails, always with our mission ahead.”
The company plans to open an additional store on the street before the end of 2025. The plan contemplates continuing in 2026 with its arrival in shopping centers classified as super regional, which would expand its presence in areas with high commercial flow in Lime.
Steren competes in a sector marked by already positioned players. Coolbox operates more than 80 stores including independent stores and shopping centers, in addition to its recent foray into Mexico, with a catalog that includes products for gamers, computing, cell phones, smart home and home appliances. PC Factory, present in Peru since 2013, has 15 stores focused on hardware, computing and solutions for specialized users. To compete in this environment, Steren will need to strengthen its value proposition and maintain attractive pricing while advancing its planned growth.
Steren is a mexican company with more than six decades of experience in the electronics market, founded in 1956 by a visionary entrepreneur who transformed a family business into a chain specialized in technology. Currently, it has more than 600 stores in Mexico and a network of more than 10,500 self-service points of sale, distributing products from audio and security to lighting, tools and solutions for the smart home.
Its operation is supported by nine distribution centers strategically located in Ciudad de MexicoMonterrey, Guadalajara, Mérida and Tijuana, allowing it to efficiently supply its network. In addition, it maintains key certifications such as ISO 9001:2015, and has been recognized as a “Great Place to Work” for its work environment and social commitment.
In recent years, it has invested heavily in digital commerce, participating in events such as Hot Sale 2025 with discounts of up to 30% on gadgets and options for the connected home.
Some of the mexican brands with a presence in Peru they have significant weight, especially in the beverage sector. For example, Arca Continental, a Mexican bottling company, operates in Peru through Arca Continental Lindley, which is the exclusive bottler of Coca-Cola and other soft drinks in the country. This Mexican company has also consolidated a network of six production plants in Peru, which demonstrates an important commitment to the local market.
In the beer sector, you can also find mexican brands like Corona, which has an official commercial presence in Peru. On the other hand, there was a presence of Banco Azteca, the financial entity of the Mexican Grupo Elektra, although in 2020 it sold its operation in Peru: the company passed into the hands of local investors.
The commercial relations between Mexico and Peru have strengthened in recent decades on the basis of a trade integration agreement that came into force in 2012 and growing sectoral complementarity: Peru mainly exports minerals, gas and agri-food products to Mexico, while Mexico sends electronic equipment, vehicles, processed foods and industrial goods to the Peruvian market.
In terms of flow, the bilateral trade It moves around several billion dollars a year; For example, in 2024, Peruvian exports to Mexico were around USD 865.18 million, while Mexican exports to Peru reached approximately USD 1,230 million, figures that show a stable but modest trade relationship when compared to the exchanges of both countries with major partners such as the United States, China or the European Union.
In addition to the exchange of goods, the relationship incorporates direct investment and business presence: several Mexican multinationals They have significant operations in Peru in sectors such as telecommunications, retail, food and beverages, which has deepened economic ties. Despite this economic interdependence, the diplomatic relationship has suffered recent political tensions (November 2025) that have led to symbolic measures and public statements between both governments; However, both Mexican and Peruvian authorities have indicated that consular and commercial activities will continue to operate and that trade – flows of goods and private investment – tends to continue even in complicated political contexts.
He technology sector In Peru it has gained considerable strength in recent years. More and more local companies are starting or accelerating their digital transformation: according to recent reports, 76% of Peruvian companies have already started digitalization processes. Furthermore, the adoption of artificial intelligence is projected to see notable growth: IT investment is estimated to triple by 2025, and many Peruvian organizations are testing hybrid solutions to integrate AI into their infrastructure.
For its part, Peruvian talent increasingly stands out: in the Global Skills Report 2025, Peru ranks 45th worldwide in digital skills, with important advances in data science, technology and business. At the same time, PromPerú has promoted rapprochement between foreign investment funds and local technology startups, consolidating the country as an attractive destination for high-quality venture capital. technology.
In Peru the consumption of digital technology has grown very markedly: at the end of 2025 there were approximately 28.4 million people connected to the internet, which represents 82% penetration, according to DataReportal. This shows that a large majority of Peruvians already actively participate in online activities, especially using their cell phone, since according to the INEI, in the first quarter of 2025, 90% of those who use the internet do so from their mobile phone, both with and without a data plan.
On the other hand, the volume of mobile data consumed has also experienced a significant jump: according to Osiptel, in the second quarter of 2025 the average consumption per telephone reached 20.69 GB per month, a growth of 14.18% compared to the same period of the previous year. In addition, there is an increasing adoption of more advanced networks, since more than 4.38 million mobile phones used 5G technology in that period.
Regarding the use of smartphones, the technology It is very widespread: according to the latest Residential Services Survey (ERESTEL) of 2024, 94.8% of households already have at least one smartphone. This high level of penetration has been consolidated particularly in rural areas and in less favored economic sectors, reducing digital gaps. In addition, Peruvians increasingly give more importance to advanced functions: a recent study indicates that 81% of buyers consider artificial intelligence decisive when purchasing their smartphone, especially for image editing or AI capture.
