Although there are still days until Christmas, we have been able to find nougat and other typical products for this time of year in the sweets section of our favorite supermarket for months. During the entire period before the Christmas celebrations, businesses take advantage to make profits to these days in which the consumerist fury seems to catch up with the festive merriment.

The strategy of many brands happensr release designs or special products for Christmas to take advantage of the period of buying gifts and details that is as typical of these dates as putting up the tree.

One of the firms that since Last year I opted for this strategy: XO: the brand of chef Dabiz Muñoz that since 2022 has been selling a selection of nougats called ‘Turrock & Roll’ which, like the rest of its products, is never free of controversy.

This is Dabiz Muñoz’s nougats at €66 per kilo

The new selection of ‘Turrock & Roll’ by Dabiz Muñoz includes four varieties that, according to the chef, are “an authentic explosion of flavors”: salted caramel waffle, La Pedroche cheesecake, Hägagen-Dazs macadamia nut brittle and nachos with white chocolate.

The price of each unit, which can be purchased in supermarkets in El Corte Ingles is 16.5 euros for a 250 gram tablet: a price per kilo of 66 euros.

But, beyond the extravagance of the flavors and the success of its irreverent betsocial networks have woken up today with a viral criticism from the TikTok account ‘Quedadelicioso’: “My sister just sent me this video because she is in El Corte Inglés de Callao in Madrid and they have already released the new flavors of David DiverXO And it seems offensive to me that this gentleman charges almost 17 euros for some nougat. Hey, I think it’s very good that he is the best chef in the world for the third consecutive year, but man. Let’s see. Last year I was With my brother, I looked at the labels of these products and they have one for sweeteners and one for garbage, which we’re going to see please. Let’s see if we can find a place and, well, freedom of trade and everyone can buy what they want, but it seems offensive to me, “Ridiculous. I don’t even know what labels to put. Enough, let’s see if we find ourselves a little socially, we’re already losing a bit of pedal power.”

@quedalicioso What do you think of David Muñoz’s nougats at €16.50? #christmasshopping ♬ original sound – dAlicia

Taking as an example the ‘Salted Carame Waffle’ varietyIn Dabiz Muñoz’s nougat, a recipe for “praline and waffle topping, toasted salted caramel, waffle pieces and pearl sugar”, we can see that the ingredients in its composition are: “ALMOND (25.5%), cocoa butter, caramel with salted butter “fleur de sel” (13.3%), glucose-fructose syrup, sugar, cream, sweetened condensed MILK, BUTTER, water, caramelized BUTTER with salt “Sel de Guerandel”, stabilizer: pectin, white chocolate (sugar, cocoa butter, skimmed MILK powder, milk fat), emulsifier: SOY lecithin, natural vanilla flavor, caramelized MILK (partially skimmed milk, WHEY and sugar), sugar, ready-made pastry crumbs frozen (4.7%), WHEAT flour, vegetable fat (palm) and vegetable oils (palm, SOY and sunflower), sugar, water, pasteurized liquid EGG, yeast, emulsifier: SOY lecithin, skimmed MILK powder, salt , vanilla aroma, guirlache (sugar, GLUCOSE-fructose syrup), waffle aroma (2.5%), MILK chocolate (sugar, cocoa butter, skimmed MILK powder, cocoa mass, WHEY powder, matter DAIRY fat, whole MILK powder, Emulsifier: SOY lecithin, natural vanilla flavor, flavor), pearl sugar (1%), dark chocolate coating (cocoa mass, cocoa butter, emulsifier: SOY lecithin, natural flavor vanilla), emulsifier SOY lecithin, salt, coloring E 100 and E 120, lemon oil, ALMOND aroma. “May contain traces of other NUEL FRUITS AND SULPHITES.”