The Economist – Mexico City
For the third consecutive month, sales of light vehicles in Mexico decreased 5.9% during June, compared to the same month of the previous year, By marketing 116,059 cars, which already shows the negative trend for the automotive industry in 2025.
The “weak” commercialization of cars is reflected by the fall of 12% of General Motors, which is the second brand with the highest sale in Mexicowhile Nissan is the marketing leader was without growth.
Coupled with comparing it with figures last year, Chinese automakers such as Chirey, Omoda and Jetour stopped reporting their sales for 2 months and January, respectively.
The June marketing level is higher than sales in similar month of 2019, placing itself 8.7% above 106,782 units marketed then, said the Mexican Association of Automotive Distributors (AMDA).
However, it is the first to fall in sales for a June since 2020, when the sector faced the pandemic and the commercialization of new units was affected.
Since the beginning of the year, AMDA already anticipated the deceleration of the automotive industry marked by the effects of the economy such as inflation and downward economic growth, while consumer trust has been diminished.
Despite this, automotive brands are optimistic about the potential that the Mexican market has to place its vehiclesin which consumers have opted for hybrid cars and demand increases.
According to INEGI data, in the period from January to June 2025, 709,341 light vehicles were marketed, 0.2% figure lower than the same period of 2024, when 711,118 units were sold. This marks the decrease of 1,777 units.
With three consecutive months of sales falls, the AMDA already projects that the second semester will continue the strong competition of automotive brandsbut with a depressed market.
Among the brands that the AMDA considers as “losers” in the market are: Chirey; General Motors; Fiat; SEAT; Sling; Suzuki; Jetour and Mg.
While winning car brands are: Nissan, Mazda, Changan, Mitsubishi, Toyota, Kia and Great Wall.
