The visual design platform Canva has taken a turn towards artificial intelligence by launching its Creative Operating Systembased on its own design model and aimed at completely redesigning the management and creation of visual content, campaigns and brand resources.
This proposal integrates everything from conception and collaboration to publication, monitoring and analysis, in a unified experience that responds to the new needs of creative teams, companies and marketing professionals.
At the heart of the new proposal canva is a visual suite that covers all the formats required by modern computers: video, email, code, forms and more. What is new is the centralization and simplified workflow at each stage, facilitating collaborative work dynamics throughout the creative cycle.
Among the main innovations, Videos 2.0 stands out, a tool that allows you to edit and produce professional videos on any device.supported by on-trend templates and automatic cropping, overlay, sync and effects features, all powered by artificial intelligence.
Another relevant function is the ability to design and personalize emails from start to finish, without leaving the platform itself and with the option to export the results in HTML to integrate them into any service.
Likewise, the customization and management of forms is now more visual and efficient, allowing them to be integrated into sites and collect responses automatically and orderly in unified spreadsheets.
Canva Code expands the field, integrating with spreadsheets and allowing the development of widgets or visual elements linked to real-time data, ensuring automatic updates and a more fluid interactive experience.
One of the big changes lies in data residency in Europe, giving corporate clients and public entities greater control over their files and ensuring regulatory compliance with the European Union on data protection.
In parallel, Canva has presented a renewed generation of artificial intelligencetrained to interpret and organize designs according to each user’s logic and brand. This AI system assists in each stage of the design, allowing not only to generate and edit visual or textual content, but also to propose style matches and answer questions or needs directly within the workflow.
Mentioning “@Canva” enables access to suggestions, smart fixes and personalized proposals, streamlining production without interrupting the creative pace.
He digital marketing also find a new space with Canva Campaignswhere the creation, publication and analysis of results are concentrated in a single comprehensive dashboard. This platform allows you to design, launch and monitor ads in real time – for example in Meta – and adjust creatives instantly based on performance.
AI analyzes the results and learns from them, optimizing future campaigns and ensuring brand consistency across all materials.
The Brand Ecosystem function also gains prominence, integrating guides, colors, templates and resources directly in the editor, automating the application of corporate standards and facilitating the expansion of brands to new markets and channels, without errors or visual misalignments.
Among the commercial innovations, Canva has presented the Canva Business plan, aimed at professionals, small teams and individuals who require advanced AI solutions, analytics and visual management resources, positioning itself as an intermediate option between Pro and Enterprise. This provides greater scalability and discounted tools and additional storage, adapting to the growing needs of demanding users.
For its part, Affinity—the professional graphic editing tool recently acquired by Canva—will be completely free, combining vector editing, image management and advanced layout under the same file format.
Canva’s new direction highlights the convergence between creativity, automation, data and marketing in the same environment, tailored to both companies and independent creatives, and supported by artificial intelligence that learns and evolves according to the use and demands of today’s digital business.
