Broncano spoke of “attack”, but he has also beaten Motos in the guest game: “He knows how the industry works”

Broncano said before giving way to almost 20 minutes of animal documentaries due to the supposed impossibility of the interview taking place that “in The Anthill “They found out that I was coming here today and that I was going with them next week.” As they have already anticipated 20Minutes and Vanitatisthe interview with the pilot was carried out, but could not be broadcast, as indicated by Pablo Motos’ production company, 7yAcción, and from Atresmedia, the incident with the guest was due “to a minor misunderstanding.”

Both the production company and Atresmedia refer to the tweet with which they responded to Broncano’s accusations at night. “Two weeks before the final, we had agreed to have Jorge Martín on our program for the first time. Today one of their representatives made a mistake by changing the visit they had scheduled with another pilot. After what happened, Dorna, the organizing company of the Motorcycle World Championship, contacted the representatives to resolve the situation,” they noted.

Sources from the sector maintain for El Periódico de España that “it is a tantrum from Broncano.” “He works in television and knows perfectly well what contracts are like, How is it negotiated when a guest is going to visit a program, if they have an exclusivity contract with another network. Let’s imagine that Telecinco does that, when Sonsoles Ónega stays with a guest that Ana Rosa was looking for or the other way around,” they say. Since this season, LaSexta has the rights to MotoGP, a championship in which Jorge Martín has been champion. The Anthill I had been preparing the interview for this pilot for weeks, before he got his title.

“The problem is The Revoltwhich cannot close this type of guests. Broncano’s program can also do it with the budget and visibility it has,” say these same sources, who maintain that “it is absurd, because the viewer is not in those.” In fact, RTVE’s big bet this season is also has advanced to The Anthill with some guests, like the Williams brothers, Najwa Nimri, Danna Paola or with Anuel AAwho despite being a coach The Voice (Antena 3) appeared on La Revuelta before Pablo Motos’s program, on a day in which Omar Montes, a singer of the same musical style, appeared on the ants’ program.

Broncano will not be able to broadcast the interview with Jorge Martín until November 27 due to the embargo that has been imposed on it. However, the presenter did not tell the audience that the interview with the pilot had been recorded, quite the opposite, when he invited the audience to come back another day to be able to watch the entire program. “It is treating the viewer as an idiot and lighting a fire in him with this controversy, when in reality They know how television works and it’s industry stuff.“, maintain these sources. El Periódico de España has tried to know the version of The Revolt, RTVE and Dorna, but has not received a response.

For its part, Jorge Martín’s agency, Playmaker Agency, He apologized in a statement for not having transferred “from the beginning to El Hormiguero our intention to visit La Revuelta before them, an act that triggered all the events.” “We respect all types of reactions and we only ask Jorge to freely enjoy his moment with the fans and media. Life is for sharing and it is Jorge’s wish to be able to share his moment with all of you and enjoy it together,” they say in the same statement. .

How to get guests

“In the head of any producer There has to be a plan A, a B and a C”, says Gema Jiménez Maldonado, producer of some of the most listened to podcasts in Spain, who, as has happened on occasion in La Revuelta, has found herself “many times” without a guest “one day away from recording.” To do this, he anticipates possible casualties with a portfolio of interviewees and “more or less famous friends” who can save the program.

He tells this newspaper that it is much easier to get guests when a singer, writer or actor “has just released a product that he wants to promote.” “There we deal with the Communication departments of record companies or publisherswho make everything quite easy,” he says. However, when the program looks for a specific profile because for some reason it is especially interested in taking him, the producers are in charge of “looking further afield”, from the actors’ representation agencies, through social networks or with other resources “To some politicians and singers, like Laura Pausini for Stretching the gumit has cost me God and it helps to get them, especially because the recordings have to be adjusted to the specific times in which they are available to attend the program,” he adds.

Although everything depends on the current context: “It took me a lot to get Zapatero to goodism good in the pandemic, but then it was super easy to get him in We will come out better during the electoral campaign.” In both the case of the former president and the singer, it took Jiménez Maldonado “months” to arrange a meeting. Spaces like El Hormiguero or La Revuelta have a greater “negotiation capacity” with guests, thanks to the exposure they can provide by being the most watched programs. A producer who has worked on productions for laSexta explains that this type of programs have the figure of a guest coordinatorwhich is “between Production and Editorial, and is dedicated exclusively to getting the people who had been agreed upon in the rundown meeting to come,” depending on the topics that are going to be discussed.

In the case of heart programs, things change. It is enough to remember that time when Pink Sauceon Telecinco, and where are you hearton Antena 3, the guests competed for doubling the fees. These negotiations even extended to the airports, where they boarded famous people who had just arrived at their destination. This continues to happen in these types of spaces, where celebrities They come “to be asked about their personal life upon payment” of a compensation, according to industry sources. At the moment, in the program Fridayfrom Telecinco, “figures from before the crisis” are being paid, support these same sources.

The lowest week in audiences

Both programs reach very notable audience shares. In the first month of issuance of The Revoltthe television audience consultancy Dos30′ prepared a report in which it showed that so much The Revolt as The Anthill They are “practically every day leaders in their segment”. The Revolt leads its schedule with 16.6% (from 9:41 p.m. to 10:53 p.m.) compared to 15.3% for Antena 3, while The Anthill It is the leader from 9:55 p.m. to 11:11 p.m., with 16.9% compared to 15.3% for La 1.

Chema García, CEO of Dos30′, reflects that in recent weeks “the effect of The Revolt It’s going down a little although it continues to have very good results, but it is already positioning itself as a second option.” On November 20, one day before the controversy, The Revolt obtained 14.5% share from 9:43 p.m. to 11:03 p.m. with visits from the singers María Becerra and Ana Moura. A month before, on October 17, it achieved a 16.6% share, with the soccer player Marc Cucurella and the singer Rita Payés. And a month before that, a few weeks after the space opened, The Revolt signed its first weekly full of victories from Monday to Thursday over The Anthill.

This week has been the lowest in audience The Revolt since its premiere, with a 14.3% screen share. On Thursday, the Motorcycle space led its segment with 15.5% of share. It attracted an average of 1,973,000 viewers on Antena 3 and was the most watched entertainment program of the day. “This controversy can benefit The Revolt already The Anthill“says García, a program that viewers will be watching next week, waiting for Pablo Motos to speak out. “It is very complex that The Anthill Come down because you have a lot of strength,” he says.