This Monday, the Junta de Andalucía sent a message to the Three Wise Men for next January 6. “You have to let the boys and girls “Let them choose their toys freely.”. This is the idea of the campaign The rules of the game are changing promoted by the Ministry of Social Inclusion, Youth, Families and Equality, whose owner, Loles López, has announced in Córdoba together with the Government delegate, Adolfo Molina, and the director of the IAM, Olga Carrión.
According to Carrión, “we want to help the Three Wise Men to choose well the toys that the boys and girls will receive” and that is why they have called to break the sexist and violent clichés so that children feel totally free when it comes to to ask for the toys they want to receive. An astronaut doll and a boy with a kitchenette who dreams of being a chef are the examples used by the Board to break the stereotypes that exist in society.
Counselor Loles López recalled that when she was a child she played basketball, a practice that on one occasion led those around her to call her “butch.” In her opinion, “balls or kitchenettes have no gender and that is why it is boys and girls who have to be able to choose what they want to play with.”
According to Lopez, These messages “are still necessary because there are still clichés sexism in the choice of toys” that determine the requests of minors on these dates. “We must not put a limit on the imagination of minors and use education as a fundamental tool to work on equality,” he highlighted.
The campaign of the Women’s Institute, framed in the measures agreed by the State Pact against Gender Violence, includes large amount of teaching material Designed for teachers to use in class. “The most important word to advance in this society is freedom,” the counselor added. The counselor has defended “education as the best tool of society” and explained that “we work on co-education in educational centers, but equality education begins at home, which is why this campaign is aimed at families and teachers.” . In this regard, she has assured that there is material to work with throughout the year and has encouraged educational centers to “use this teaching material because it instills fundamental values in our childhood.”
Along the same lines, the director of the Andalusian Women’s Institute has invited “the teachers to work with the materials so that girls and boys think in freedom, without chewing gum.” In this sense, Carrión explained that “the ‘The rules of the game are changing’ campaign is launched during the Christmas season, because it is a time of buying many gifts”, but he highlighted that “you can work with the resources that are they have prepared throughout the year.”
The campaign will be present on the social networks of the department and the Andalusian Women’s Institute, as well as in the Municipal Women’s Information Centers and the María Zambrano Documentation Center. Likewise, all the material will be sent to the Department of Educational Development and Vocational Training for dissemination among the educational community: teachers, students and families.
The toy as an educational element
One of the main objectives of this campaign is to make visible the influence that games and toys have on the development of children and youth. “A toy educates, teaches values and marks the way in which childhood develops, orA toy is a source of learning,” they highlight.
The game is configured as one of the essential and basic human activities to be able to construct thinking, interpret reality, cognitive and affective development, master fine and gross psychomotor skills, acquire language and even values and aspects related to ethics and morality. . Furthermore, through play, minors reflect their closest experiences, their expectations, they learn behaviors, attitudes and skills in various situations that shape their future personality, which is why it is important to promote those toys and games that promote equality and respect. or solidarity.
With this campaign, the Andalusian Women’s Institute aims to encourage girls and boys to play all types of games without taking into account gender differences to facilitate the acquisition of skills, behaviors, attitudes and values necessary to achieve a more egalitarian, equitable and supportive society.