Apple is developing a thinner version of the iPhone that will likely be released in 2025, The Information reported on Friday, citing three sources with knowledge of the project.
Possible slimmer version likely to be priced higher than Apple's iPhone Pro Max and is expected to launch with the iPhone 17 in September 2025, according to the report.
The Cupertino, California-based company is still testing different designs for the device, codenamed D23, which could have Apple's next-generation processor, probably called A19, the report added.
The long-awaited renewal underscores Apple's need to spruce up the iPhone, the company's most popular product.while dealing with tough competition from Honor and Huawei in China and Samsung Electronics 005930.KS globally.
Samsung had the largest share of the smartphone market in the first three months of 2024, with 20.8%, followed by Apple's market share of 17.3%, according to research firm International Data Corporation.
In the fiscal second quarter, Apple iPhone sales fell 10.5% to $45.96 billion. Apple also plans to abandon its less expensive iPhone Plus model and intends to launch a cheaper iPhone, a successor to its iPhone SE in spring 2025.according to the report.
The news comes days after Apple will present its latest iPad Pro with a new chip for artificial intelligence computing, as it races to catch up with its Big Tech rivals in a race to dominate emerging technology.
