Meet my mate Morris
I just happened upon Morris Iemma’s website. Iemma was not well advised on the video clip. For me, it felt contrived and self conscious. If it was not on Iemma’s website, you would have thought it was a spoof from the boys at Chaser. My wife placed it in the genre of The Castle. I thought it was closer to We Can Be Heros
If I was Iemma’s spin doctor, I would have advised releasing this information through a low key backgrounder to the media. It is a good humanising story. I would have done it when Carr left and Iemma was new in the job. I would have told Iemma never to raise it or talk about it. Just let the story be out there as background information. Don’t ham it up. Don’t play to it.
What did you think?